“Outreach Program”

ORGANISED DURING 17^TH -19^TH OCT 2022

An outreach program was organised by Dept. Of commerce (P.G) along with Students, extend help to Kasturba Gandhi National Memorial trust (KGNM) which has pioneered in many activities, focused on Welfare of Women and children of rural India. The Members in the trust are the victims of trafficking, single parent, Orphan children, mentally retired, old age etc. are given vocational training in various courses, one of them is Making of “PanchagavyaDiyas” this will enable them to develop and overcome their challenges.

Objectives of the program were :

• To help these members in selling and marketing their products.
• To help these members by generating revenue.

Outcome: –

• The students used marketing strategies to sell more products.
• The students were able to sell the products and generate revenue.

Details of the Event: –

The event took place for 3 consecutive days i.e 17^th  – 19^th  Oct 2022. This event was encouraged by Dr.V.Vasudha, Assistant Professor (P.G), in association with the Chairman of the trust, Mr. P. Rama Krishna Murthy, Kasturba Gandhi National Memorial trust accompained by the student, Rasaniya of M.com. who was actively instrumental  in the complete program. The students of M.com. collectively participated in the program and made it successful. The students made posters for the programs. The posters focued on the pricing strategy – on how the prices are low as compared to the prices of the market which was suggested by Rakshanda, student, M.com. The students sold 75 sets of diyas and 33 jute bags. All the revenue generated was handedover to the Chairman of the trust, Mr. P. Rama Krishna Murthy, Kasturba Gandhi National Memorial trust. The aim of this program was to help these members by selling their products and generating revenue, which will encourage them and motivate them to lead a happy and safe life.