Semester – I

Generic Code: DSC 1

Course Code: BBA 101

Course Title: Principles of Management

Course Outcome: At the end of the course students would be able to-

CO1: Understand and apply management principles in an organization.

CO2: Compare and Analyzing effect of management principles in organisation performance.

CO3: Evaluate and construct management principles in ethical business.

CO4: Relate management principles to organization.

Generic Code: DSC 2

Course Code: BBA 102

Course Title: Basics of Marketing

Course Outcome: At the end of the course students would be able to-

CO1: Recognize the types of markets and effective environmental causes.

CO2: Understand the importance of external environment in marketing decision making.

CO3: Analyse the consumer adoption process and stages of product development.

CO4: Prepare marketing plan for a product.

Generic Code: DSC 3

Course Code: BBA 103

Course Title: Business Economics

Course Outcome: At the end of the course students would be able to-

CO1: Recall the micro and Macro factors of economics affecting the business.

CO2: Understand and apply the tools of economics in business decisions.

CO3: Demonstrate theories of production and cost and their utilities in solving business problems effectively.

CO4: Evaluate the nature of Competition prevalent in Business by elucidating the various market structures.

SEMESTER- II

Generic Code: DSC 4

Course Code: BBA 201

Course Title: Organizational Behaviour

Course Outcome: At the end of the course students would be able to-

CO1: Understand Fundamental concepts of organization behaviour in achieving the organizational goals effectively.

CO2: Demonstrate various theories and concepts of Motivation, Leadership and group Dynamics for improved organizational performance.

CO3: Explain the concepts of change management as a means to attain organizational effectiveness.

CO4: Associate the relationship between Organizational culture, climate, Morale and conflicts in achieving the organizational effectiveness.

Generic Code: DSC 5

Course Code: BBA 202

Course Title: Information Technology for Business (Theory and Practical)

Course Outcome: At the end of the course students would be able to-

CO1: Acquire the basic knowledge of computers.

CO2: Understand and apply IT in business operations.

CO3: Demonstrate the various security issues in business operations and protection from IT threats.

CO4: Evaluate and construct IT services to maintain office management.

Generic Code: DSC 6

Course Code: BBA 203

Course Title: Financial Accounting

Course Outcome: At the end of the course students would be able to-

CO1-Understand the basic concepts of financial accounting.

CO2- Prepare financial statements in accordance with Generally Accepted Accounting Principles.

CO3-Prepare, interpret and analyse the financial position of the business.

CO4-Gain knowledge on various accounting standards at National and International level.

SEMESTER III

Generic Code: DSC 7

Course Code: BBA 301

Course Title: Human Resource Management

Course Outcome: At the end of the course students would be able to-

CO1: Understand the Fundamentals and challenges of Human Resource Management.

CO2: Demonstrate the Concepts of Procurement &Development of   the Human Resources for wise business decisions.

CO3: Illustrate the role of labour relation in sustaining the Healthy Industrial Relations.

CO4:  Demonstrate the Relationship   among QWL, Organizational culture and Climate in establishing the sound HR policies and Practices.

Generic Code: DSC 8

Course Code: BBA 302

Course Title: Business Statistics

Course Outcome: At the end of the course students would be able to-

CO1: Understand the statistics terminology and importance of data representation in Business.

CO2: Illustrate various measures of central tendency for effective Business decision.

CO3: Demonstrating the forecasting techniques through correlation and Regression analysis for interpreting Business Results.

CO4: Outline the concept and significance of Probability theories and Sampling techniques in acquiring accurate Business results.

Generic Code: DSC 9

Course Code: BBA 303

Course Title: Financial Management

Course Outcome: At the end of the course students would be able to-

CO1: Define key financial terms (e.g., Corporate finance, Time preference for money, working capital, Shareholders etc.) used in Business for prudent Decision making.

CO2: Describe applications of options in financial management.

CO3: Demonstrate the present and Future value and various capital budgeting techniques using the concept of time value/preference for money for solving related business issues.

CO4: Evaluate investments in various sources of finance, working capital and long-term assets.

SEMESTER IV

Generic Code: DSC 10

Course Code: BBA 401

Course Title: Business Law and Ethics

Course Outcome: At the end of the course students would be able to-

CO1: Understand the fundamentals in Business law and its   role of law in an economics political and social context.

CO2: Present the various laws prevailing to consumers to protect them from fraudulent business practices.

CO3: Illustrate the necessary requirements for the establishment and winding up of a company.

CO4: Demonstrate Ethics and value consideration in business for legitimate business operations.

Generic Code: DSC 11

Course Code: BBA 402

Course Title: Entrepreneurship Development and SME

Course Outcome: At the end of the course students would be able to-

CO1: Understand the importance of entrepreneurs in the society

CO2: Develop and strengthen the entrepreneurial qualities and spirit.

CO3: Demonstrate the concepts in project finance is its necessary element.

CO4: Illustrate the necessary conditions for the growth and development of the SME sector.

Generic Code: DSC 12

Course Code: BBA 403

Course Title: Market Research

Course Outcome: At the end of the course students would be able to-

CO1: Understand the concept and process of the research in the business environment.

CO2: Illustrate the tools and techniques for exploratory, conclusive and casual research.

CO3: Demonstrate the business research tools in Marketing decision making.

CO4: Integrate the statistical techniques for analysis of research data and report writing.

 SEMESTER – V

Generic Code: DSE 1

Course Code: BBA 501 (A)

Course Title: Organization Development

Course Outcome: At the end of the course student will be able to-

CO1: Recognize and Understand the fundamentals of Organization development and its relevance in Business world.

CO2: Apply and analyse   various models of change and change processes in organizational context.

CO3: Apply and analyze various OD interventions in organizational context.

CO4: Appraise the Organization development interventions and its suitability to the organizational context.

Course Code: BBA 501(B)

Course Title: Financial Markets and Services (F) 

Course Outcome: At the end of the course student will be able to-

CO1: Understand the various financial instruments available in primary and secondary markets and the functions of various regulatory bodies.

CO2: Understand the various financial instruments available in primary and secondary markets and the functions of various regulatory bodies.

CO3: Apply the knowledge in analyzing the features and benefits of Asset/Fund based and Non fund based financial services.

CO4: Apply the practical knowledge in evaluating and measure the mutual funds.

Course Code: BBA 501(C)

Course Title: Brand Management

Course Outcome: At the end of the course student will be able to –

CO1: Demonstrate knowledge of the nature and processes of branding which can attract customers

CO2: Evaluate the scope of brand management activity to deal to customers.

CO3: Appraise the key issues in managing a brand portfolio and making strategic brand decisions for effective marketing mix.

CO4: Analyse contemporary brand related problems and develop appropriate strategies and initiatives to increase the brand equity.

Course Code: BBA 501(D)

Course Title: Excel and dashboard for Managers

Course Outcome: At the end of the course student will be able to –

CO1: Recognize and understand the fundamental functionality of MS Excel.

CO2: Design, compose and employ the use of different chart and plots under MS Excel Dashboard building.

CO3: Create and demonstrate the working of Interactive Dashboards using MS Excel Application.

CO4: Classify different techniques of Reporting, Sharing and Authorizing in MS Excel with regards to Dashboards.

Course Code:  BBA 502(A)

Course Title: Performance Appraisal and Counselling (HR)

Course Outcome: At the end of the course student will be able to –

CO1: Recognize and understand the fundamentals of performance appraisal and its relevance in organizations.

CO2: Apply and analyze various performance dimensions.

CO3: Apply and analyze various appraisal interviews and their barriers.

CO4 Acquire profound understanding of Counselling types in organizations i.e., Internal and External Provisions Impact of organization culture on counselling.

Course Code: BBA 502(B)

Course Title: Analysis of Investment in Financial Assets (F)

Course Outcome: At the end of the course student will be able to –

CO1: To understand the concept of risk and the basic concepts in measuring the risks of financial assets

CO2: To develop an understanding and importance of various financial instruments

CO3: To measure volatility in market prices and highlight risk management issues in investment.

CO4: To apply the practical skills in evaluating the risk and returns using statistical tools like Standard Deviation, Range and Coefficient of Range.

Course Code: BBA 502(C)

Course Title: Retail Marketing

Course Outcome: At the end of the course student will be able to –

CO1: Understands the strategies of retailers.

CO2: Acquire knowledge on the practices of merchandise management and store layout of retailers.

CO3: Learn the Role and functions of Channels of Distribution are also clearly understood.

CO4: Understand the retail management practices in real world.

Course Code: BBA 502(D)

Course Title: Graphical Analysis with Tableau

Course Outcome: At the end of the course student will be able to –

CO1: Understand Tableau Interface & Panes and Implement Visualization Techniques.

CO2: Prepare, Deploy Dashboards and Publish Stories based on Analytical Cases.

CO3: Articulate and illustrate the working of Tables and External Software Integration under Tableau.

CO4: Identify and examine several Performance factors under Tableau and implement seamless graphical analysis.

Course Code: BBA 503(A)

Course Title: Compensation Management

Course Outcome: At the end of the course student will be able to –

CO1: Acquire and explore the conceptual Knowledge on compensation system and its dimensions.

CO2: Establish and align pay plans by linking the compensation strategy with HR and Business Strategy.

CO3: Apply techniques for arriving at optimal compensation system.

CO4: Acquire knowledge on administration of employee benefits and services programs.

Course Code: BBA 503(B)

Course Title: Insurance

Course Outcome: At the end of the course student will be able to –

CO1: understand the role and importance of Insurance and types of Insurance.

CO2: provide a better understanding on IRDA.

CO3: understand the terms in policy documents.

CO4: to understand the concepts of Assignment and Nomination.

Course Code:  BBA 503(C)

Course Title: Consumer Behaviour

Course Outcome: At the end of the course student will be able to –

CO1: Identify and explain factors which influence consumer behaviour.

CO2: Demonstrate the   knowledge of consumer behaviour can be applied to marketing.

CO3: Display critical thinking and problem-solving skills.

CO4: Understand and apply the dynamics of human behaviour and the basic factors that influence the consumers’ decision process.

Course Code: BBA 503(D)

Course Title:  Business Statistics with R Programming

Course Outcome: At the end of the course student will be able to –

CO1: Install, Code and Use R Programming Language in R Studio Integrated Development Environment to perform basic tasks on Vectors, Matrices and Data frames.

CO2: Describe key terminologies, concepts and techniques employed in Statistical Analysis.

CO3: Conduct and interpret a variety of Hypothesis Tests to aid Decision Making.

CO4 Understand, Analyse, Interpret Correlation and Regression to analyse the underlying relationship.

Course Code: IDC 501

Course Title: Managerial Communication

At the end of the course the students are able to –

CO1: Understand the communication Process and its vitality in organization Context

CO2: Develop negotiation Skills, Presentation Skills and Interpersonal skills

CO3: Acquire knowledge in Effective Report writing and Media Communication

CO4: Develop Oneself as an efficient and effective professional

SEMESTER-VI

Course Code: BBA 601(A)

Course Title: Leadership and Change Management 

Course Outcome: At the end of the course student will be able to –

CO1: Acquire Conceptual knowledge about leadership and management skills, styles, theories and their effective behaviours in organizational context.

CO2: Develop an understanding of change processes, different methods and models in the process of decision making.

CO3: Demonstrate and develop Critical thinking skills about obstacles to change.

CO4: Acquire Conceptual knowledge about organizational culture and sustaining culture through leadership.

Course Code: BBA 601(B)

Course Title: Banking

Course Outcome: At the end of the course student will be able to –

CO1: To understand the concept of banking, the sources and uses of bank funds.

CO2: To develop an understanding about the role and importance of banking and its types.

CO3: To understand the latest innovations in banking system.

CO4: To understand and analyze the banking regulations and evaluate the CRM process in banks.

Course Code: BBA  601(C)

Course Title: Advertisement and Sales Management

Course Outcome: At the end of the course student will be able to –

CO1: Acquire the conceptual knowledge in Sales Management.

CO2: Sales Planning and Budgeting.

CO3: Need for distribution channels and managing them.

CO4: Sales Promotion, Sales Distribution.

Course Code: BBA 601(D)

Course Title: Database Management using SQL

Course Outcome: At the end of the course student will be able to –

CO1: Understand the basic concepts and the applications of Database Systems.

CO2: Gain knowledge pertaining to Relational Database Management Systems, Data Models.

CO3: Apply the basic functions of SQL and construct SQL queries.

CO4: Implement basic techniques of No-SQL.

Course Code: BBA 602(A)

Course Title: Talent and Knowledge Management

Course Outcome: At the end of the course student will be able to –

CO1: Recognize and understand the fundamentals of talent management and its relevance in organizations.

CO2: Apply and analyze various talent management strategies.

CO3: Apply and analyze various knowledge management strategies in organization.

CO4: Articulate, illustrate, analyze, synthesize and apply the knowledge of principles and frameworks of management.

Course Code: BBA 602(B)

Course Title: Risk Analysis and Management

Course Outcome: At the end of the course student will be able to –

CO1: To gain knowledge on the range of financial and financial related risks facing organizations.

CO2: To understand the approach to risk management through risk identification, risk measurement and management.

CO3: To understand the operational risk and how to manage it.

CO4: To analyze risk assessment and mitigation strategies in specific situations.

Course Code: BBA 602(C)

Course Title: Service Marketing

Course Outcome: At the end of the course student will be able to –

CO1: Gain knowledge on the range of financial and financial related risks facing organizations

CO2: Understand the approach to risk management through risk identification, risk measurement and management.

CO3: Understand the operational risk and how to manage it.

CO4: Analyze risk assessment and mitigation strategies in specific situations.

Course Code: BBA 602(D)

Course Title: Artificial Intelligence and Machine learning with R

Course Outcome: At the end of the course student will be able to –

CO1: Understand and implement the concept of Supervised and Unsupervised Machine Learning Techniques.

CO2: Understand and deploy Classification and Regression Models.

CO3: Apply Association Rule Mining and Market Basket Analysis using R Programming.

CO4: Gain knowledge pertaining to Artificial Intelligence and its current trends.

Course Code: BBA 603(A)

Course Title: Employee Relations

Course Outcome: At the end of the course student will be able to –

CO1: Acquire the conceptual knowledge in theories, Models and policies of employee relations.

CO2: Demonstrate and interpret the union management relations, Disputes and grievance handling to sustain Harmonious relations between management and employees.

CO3: Recognize and develop building Positive Employee Relations and Work Culture.

CO4: Appraise the latest trends to sustain harmonious relations in the organizational context.

Course Code: BBA 603(B)

Course Title: International Finance

Course Outcome: At the end of the course student will be able to –

CO1: To familiarize with the operations in foreign exchange markets.

CO2: To understand the complexities of managing finance of multinational firms.

CO3: To manage multinational working capital in an efficiently and effectively.

CO4: To get awareness of the different kinds of foreign exchange management techniques including hedging, currency arbitrage etc.

Course Code: BBA 603(C)

Course Title: Customer Relationship Management

Course Outcome: At the end of the course student will be able to –

CO1: Understand the fundamentals of CRM

CO2: Acquire Skills to build customer relation.

CO3: Understand and develop conceptual knowledge on CRM process.

CO4: Acquire knowledge on CRM structures, Planning and Implementation of CRM.

Course Code: BBA 603(D)

Course Title: Data Visualization Through Power BI

Course Outcome: At the end of the course student will be able to –

CO1: Articulate and implement Data Transformation and M-Query Design under Power BI.

CO2: Implement and employ the use of different Data Models and Relationships under Power BI.

CO3: Prepare, Deploy and Publish Stories, Dashboards based on Analytical Cases

CO4: Understand and use Power BI software for creating visual charts and plots for easy Data Analysis and Interpretation.