Program Specific Outcomes / Course Outcomes

Department of BBA

Program Specific Outcomes Course Outcome

Course Outcome

Semester – I

Generic Code: DSC 1

Course Code: BBA 101

Course Title: Principles of Management

Course Outcome: At the end of the course students would be able to-

CO1: Understand and apply management principles in an organization.

CO2: Compare and Analyzing effect of management principles in organisation performance.

CO3: Evaluate and construct management principles in ethical business.

CO4: Relate management principles to organization.

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Generic Code: DSC 2

Course Code: BBA 102

Course Title: Basics of Marketing

Course Outcome: At the end of the course students would be able to-

CO1: Recognize the types of markets and effective environmental causes.

CO2: Understand the importance of external environment in marketing decision making.

CO3: Analyse the consumer adoption process and stages of product development.

CO4: Prepare marketing plan for a product.

Generic Code: DSC 3

Course Code: BBA 103

Course Title: Business Economics

Course Outcome: At the end of the course students would be able to-

CO1: Recall the micro and Macro factors of economics affecting the business.

CO2: Understand and apply the tools of economics in business decisions.

CO3: Demonstrate theories of production and cost and their utilities in solving business problems effectively.

CO4: Evaluate the nature of Competition prevalent in Business by elucidating the various market structures.

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SEMESTER- II

Generic Code: DSC 4

Course Code: BBA 201

Course Title: Organizational Behaviour

Course Outcome: At the end of the course students would be able to-

CO1: Understand Fundamental concepts of organization behaviour in achieving the organizational goals effectively.

CO2: Demonstrate various theories and concepts of Motivation, Leadership and group Dynamics for improved organizational performance.

CO3: Explain the concepts of change management as a means to attain organizational effectiveness.

CO4: Associate the relationship between Organizational culture, climate, Morale and conflicts in achieving the organizational effectiveness.

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Generic Code: DSC 5

Course Code: BBA 202

Course Title: Information Technology for Business (Theory and Practical)

Course Outcome: At the end of the course students would be able to-

CO1: Acquire the basic knowledge of computers.

CO2: Understand and apply IT in business operations.

CO3: Demonstrate the various security issues in business operations and protection from IT threats.

CO4: Evaluate and construct IT services to maintain office management.

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Generic Code: DSC 6

Course Code: BBA 203

Course Title: Financial Accounting

Course Outcome: At the end of the course students would be able to-

CO1-Understand the basic concepts of financial accounting.

CO2- Prepare financial statements in accordance with Generally Accepted Accounting Principles.

CO3-Prepare, interpret and analyse the financial position of the business.

CO4-Gain knowledge on various accounting standards at National and International level.

SEMESTER III

Generic Code: DSC 7

Course Code: BBA 301

Course Title: Human Resource Management

Course Outcome: At the end of the course students would be able to-

CO1: Understand the Fundamentals and challenges of Human Resource Management.

CO2: Demonstrate the Concepts of Procurement &Development ofย ย  the Human Resources for wise business decisions.

CO3: Illustrate the role of labour relation in sustaining the Healthy Industrial Relations.

CO4:ย  Demonstrate the Relationshipย ย  among QWL, Organizational culture and Climate in establishing the sound HR policies and Practices.

Generic Code: DSC 8

Course Code: BBA 302

Course Title: Business Statistics

Course Outcome: At the end of the course students would be able to-

CO1: Understand the statistics terminology and importance of data representation in Business.

CO2: Illustrate various measures of central tendency for effective Business decision.

CO3: Demonstrating the forecasting techniques through correlation and Regression analysis for interpreting Business Results.

CO4: Outline the concept and significance of Probability theories and Sampling techniques in acquiring accurate Business results.

Generic Code: DSC 9

Course Code: BBA 303

Course Title: Financial Management

Course Outcome: At the end of the course students would be able to-

CO1: Define key financial terms (e.g., Corporate finance, Time preference for money, working capital, Shareholders etc.) used in Business for prudent Decision making.

CO2: Describe applications of options in financial management.

CO3: Demonstrate the present and Future value and various capital budgeting techniques using the concept of time value/preference for money for solving related business issues.

CO4: Evaluate investments in various sources of finance, working capital and long-term assets.

SEMESTER IV

Generic Code: DSC 10

Course Code: BBA 401

Course Title: Business Law and Ethics

Course Outcome: At the end of the course students would be able to-

CO1: Understand the fundamentals in Business law and itsย  ย role of law in an economics political and social context.

CO2: Present the various laws prevailing to consumers to protect them from fraudulent business practices.

CO3: Illustrate the necessary requirements for the establishment and winding up of a company.

CO4: Demonstrate Ethics and value consideration in business for legitimate business operations.

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Generic Code: DSC 11

Course Code: BBA 402

Course Title: Entrepreneurship Development and SME

Course Outcome: At the end of the course students would be able to-

CO1: Understand the importance of entrepreneurs in the society

CO2: Develop and strengthen the entrepreneurial qualities and spirit.

CO3: Demonstrate the concepts in project finance is its necessary element.

CO4: Illustrate the necessary conditions for the growth and development of the SME sector.

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Generic Code: DSC 12

Course Code: BBA 403

Course Title: Market Research

Course Outcome: At the end of the course students would be able to-

CO1: Understand the concept and process of the research in the business environment.

CO2: Illustrate the tools and techniques for exploratory, conclusive and casual research.

CO3: Demonstrate the business research tools in Marketing decision making.

CO4: Integrate the statistical techniques for analysis of research data and report writing.

ย SEMESTER – V

Generic Code: DSE 1

Course Code: BBA 501 (A)

Course Title: Organization Development

Course Outcome: At the end of the course student will be able to-

CO1: Recognize and Understand the fundamentals of Organization development and its relevance in Business world.

CO2: Apply and analyse ย ย various models of change and change processes in organizational context.

CO3: Apply and analyze various OD interventions in organizational context.

CO4: Appraise the Organization development interventions and its suitability to the organizational context.

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Course Code: BBA 501(B)

Course Title: Financial Markets and Services (F)ย 

Course Outcome: At the end of the course student will be able to-

CO1: Understand the various financial instruments available in primary and secondary markets and the functions of various regulatory bodies.

CO2: Understand the various financial instruments available in primary and secondary markets and the functions of various regulatory bodies.

CO3: Apply the knowledge in analyzing the features and benefits of Asset/Fund based and Non fund based financial services.

CO4: Apply the practical knowledge in evaluating and measure the mutual funds.

Course Code: BBA 501(C)

Course Title: Brand Management

Course Outcome: At the end of the course student will be able to โ€“

CO1: Demonstrate knowledge of the nature and processes of branding which can attract customers

CO2: Evaluate the scope of brand management activity to deal to customers.

CO3: Appraise the key issues in managing a brand portfolio and making strategic brand decisions for effective marketing mix.

CO4: Analyse contemporary brand related problems and develop appropriate strategies and initiatives to increase the brand equity.

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Course Code: BBA 501(D)

Course Title: Excel and dashboard for Managers

Course Outcome: At the end of the course student will be able to โ€“

CO1: Recognize and understand the fundamental functionality of MS Excel.

CO2: Design, compose and employ the use of different chart and plots under MS Excel Dashboard building.

CO3: Create and demonstrate the working of Interactive Dashboards using MS Excel Application.

CO4: Classify different techniques of Reporting, Sharing and Authorizing in MS Excel with regards to Dashboards.

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Course Code:ย  BBA 502(A)

Course Title: Performance Appraisal and Counselling (HR)

Course Outcome: At the end of the course student will be able to โ€“

CO1: Recognize and understand the fundamentals of performance appraisal and its relevance in organizations.

CO2: Apply and analyze various performance dimensions.

CO3: Apply and analyze various appraisal interviews and their barriers.

CO4 Acquireย profound understanding of Counselling types in organizations i.e., Internal and External Provisionsย Impact of organization culture on counselling.

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Course Code: BBA 502(B)

Course Title: Analysis of Investment in Financial Assets (F)

Course Outcome: At the end of the course student will be able to โ€“

CO1: To understand the concept of risk and the basic concepts in measuring the risks of financial assets

CO2: To develop an understanding and importance of various financial instruments

CO3: To measure volatility in market prices and highlight risk management issues in investment.

CO4: To apply the practical skills in evaluating the risk and returns using statistical tools like Standard Deviation, Range and Coefficient of Range.

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Course Code: BBA 502(C)

Course Title: Retail Marketing

Course Outcome: At the end of the course student will be able to โ€“

CO1: Understands the strategies of retailers.

CO2: Acquire knowledge on the practices of merchandise management and store layout of retailers.

CO3: Learn the Role and functions of Channels of Distribution are also clearly understood.

CO4: Understand the retail management practices in real world.

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Course Code: BBA 502(D)

Course Title: Graphical Analysis with Tableau

Course Outcome: At the end of the course student will be able to โ€“

CO1: Understand Tableau Interface & Panes and Implement Visualization Techniques.

CO2: Prepare, Deploy Dashboards and Publish Stories based on Analytical Cases.

CO3: Articulate and illustrate the working of Tables and External Software Integration under Tableau.

CO4: Identify and examine several Performance factors under Tableau and implement seamless graphical analysis.

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Course Code: BBA 503(A)

Course Title: Compensation Management

Course Outcome: At the end of the course student will be able to โ€“

CO1: Acquire and explore the conceptual Knowledge on compensation system and its dimensions.

CO2: Establish and align pay plans by linking the compensation strategy with HR and Business Strategy.

CO3: Apply techniques for arriving at optimal compensation system.

CO4: Acquire knowledge on administration of employee benefits and services programs.

Course Code: BBA 503(B)

Course Title: Insurance

Course Outcome: At the end of the course student will be able to โ€“

CO1: understand the role and importance of Insurance and types of Insurance.

CO2: provide a better understanding on IRDA.

CO3: understand the terms in policy documents.

CO4: to understand the concepts of Assignment and Nomination.

Course Code:ย  BBA 503(C)

Course Title: Consumer Behaviour

Course Outcome: At the end of the course student will be able to โ€“

CO1: Identify and explain factors which influence consumer behaviour.

CO2: Demonstrate theย ย  knowledge of consumer behaviour can be applied to marketing.

CO3: Display critical thinking and problem-solving skills.

CO4: Understand and apply the dynamics of human behaviour and the basic factors that influence the consumersโ€™ decision process.

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Course Code: BBA 503(D)

Course Title:ย  Business Statistics with R Programming

Course Outcome: At the end of the course student will be able to โ€“

CO1: Install, Code and Use R Programming Language in R Studio Integrated Development Environment to perform basic tasks on Vectors, Matrices and Data frames.

CO2: Describe key terminologies, concepts and techniques employed in Statistical Analysis.

CO3: Conduct and interpret a variety of Hypothesis Tests to aid Decision Making.

CO4 Understand, Analyse, Interpret Correlation and Regression to analyse the underlying relationship.

Course Code: IDC 501

Course Title: Managerial Communication

At the end of the course the students are able to โ€“

CO1: Understand the communication Process and its vitality in organization Context

CO2: Develop negotiation Skills, Presentation Skills and Interpersonal skills

CO3: Acquire knowledge in Effective Report writing and Media Communication

CO4: Develop Oneself as an efficient and effective professional

SEMESTER-VI

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Course Code: BBA 601(A)

Course Title: Leadership and Change Managementย 

Course Outcome: At the end of the course student will be able to โ€“

CO1: Acquire Conceptual knowledge about leadership and management skills, styles, theories and their effective behaviours in organizational context.

CO2: Develop an understanding of change processes, different methods and models in the process of decision making.

CO3: Demonstrate and develop Critical thinking skills about obstacles to change.

CO4: Acquire Conceptual knowledge about organizational culture and sustaining culture through leadership.

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Course Code: BBA 601(B)

Course Title: Banking

Course Outcome: At the end of the course student will be able to โ€“

CO1: To understand the concept of banking, the sources and uses of bank funds.

CO2: To develop an understanding about the role and importance of banking and its types.

CO3: To understand the latest innovations in banking system.

CO4: To understand and analyze the banking regulations and evaluate the CRM process in banks.

Course Code: BBAย  601(C)

Course Title: Advertisement and Sales Management

Course Outcome: At the end of the course student will be able to โ€“

CO1: Acquire the conceptual knowledge in Sales Management.

CO2: Sales Planning and Budgeting.

CO3: Need for distribution channels and managing them.

CO4: Sales Promotion, Sales Distribution.

Course Code: BBA 601(D)

Course Title: Database Management using SQL

Course Outcome: At the end of the course student will be able to โ€“

CO1: Understand the basic concepts and the applications of Database Systems.

CO2: Gain knowledge pertaining to Relational Database Management Systems, Data Models.

CO3: Apply the basic functions of SQL and construct SQL queries.

CO4: Implement basic techniques of No-SQL.

Course Code: BBA 602(A)

Course Title: Talent and Knowledge Management

Course Outcome: At the end of the course student will be able to โ€“

CO1: Recognize and understand the fundamentals of talent management and its relevance in organizations.

CO2: Apply and analyze various talent management strategies.

CO3: Apply and analyze various knowledge management strategies in organization.

CO4: Articulate, illustrate, analyze, synthesize and apply theย knowledgeย of principles and frameworks ofย management.

Course Code: BBA 602(B)

Course Title: Risk Analysis and Management

Course Outcome: At the end of the course student will be able to โ€“

CO1: To gain knowledge on the range of financial and financial related risks facing organizations.

CO2: To understand the approach to risk management through risk identification, risk measurement and management.

CO3: To understand the operational risk and how to manage it.

CO4: To analyze risk assessment and mitigation strategies in specific situations.

Course Code: BBA 602(C)

Course Title: Service Marketing

Course Outcome: At the end of the course student will be able to โ€“

CO1: Gain knowledge on the range of financial and financial related risks facing organizations

CO2: Understand the approach to risk management through risk identification, risk measurement and management.

CO3: Understand the operational risk and how to manage it.

CO4: Analyze risk assessment and mitigation strategies in specific situations.

Course Code: BBA 602(D)

Course Title: Artificial Intelligence and Machine learning with R

Course Outcome: At the end of the course student will be able to โ€“

CO1: Understand and implement the concept of Supervised and Unsupervised Machine Learning Techniques.

CO2: Understand and deploy Classification and Regression Models.

CO3: Apply Association Rule Mining and Market Basket Analysis using R Programming.

CO4: Gain knowledge pertaining to Artificial Intelligence and its current trends.

Course Code: BBA 603(A)

Course Title: Employee Relations

Course Outcome: At the end of the course student will be able to โ€“

CO1: Acquire the conceptual knowledge in theories, Models and policies of employee relations.

CO2: Demonstrate and interpret the union management relations, Disputes and grievance handling to sustain Harmonious relations between management and employees.

CO3: Recognize and develop building Positive Employee Relations and Work Culture.

CO4: Appraise the latest trends to sustain harmonious relations in the organizational context.

Course Code: BBA 603(B)

Course Title: International Finance

Course Outcome: At the end of the course student will be able to โ€“

CO1: To familiarize with the operations in foreign exchange markets.

CO2: To understand the complexities of managing finance of multinational firms.

CO3: To manage multinational working capital in an efficiently and effectively.

CO4: To get awareness of the different kinds of foreign exchange management techniques including hedging, currency arbitrage etc.

Course Code: BBA 603(C)

Course Title: Customer Relationship Management

Course Outcome: At the end of the course student will be able to โ€“

CO1: Understand the fundamentals of CRM

CO2: Acquire Skills to build customer relation.

CO3: Understand and develop conceptual knowledge on CRM process.

CO4: Acquire knowledge on CRM structures, Planning and Implementation of CRM.

Course Code: BBA 603(D)

Course Title: Data Visualization Through Power BI

Course Outcome: At the end of the course student will be able to โ€“

CO1: Articulate and implement Data Transformation and M-Query Design under Power BI.

CO2: Implement and employ the use of different Data Models and Relationships under Power BI.

CO3: Prepare, Deploy and Publish Stories, Dashboards based on Analytical Cases

CO4: Understand and use Power BI software for creating visual charts and plots for easy Data Analysis and Interpretation.

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