Program Specific Outcomes / Course Outcomes
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Department of BBA
Program Specific Outcomes Course Outcome
Course Outcome
Semester – I
Generic Code: DSC 1
Course Code: BBA 101
Course Title: Principles of Management
Course Outcome: At the end of the course students would be able to-
CO1: Understand and apply management principles in an organization.
CO2: Compare and Analyzing effect of management principles in organisation performance.
CO3: Evaluate and construct management principles in ethical business.
CO4: Relate management principles to organization.
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Generic Code: DSC 2
Course Code: BBA 102
Course Title: Basics of Marketing
Course Outcome: At the end of the course students would be able to-
CO1: Recognize the types of markets and effective environmental causes.
CO2: Understand the importance of external environment in marketing decision making.
CO3: Analyse the consumer adoption process and stages of product development.
CO4: Prepare marketing plan for a product.
Generic Code: DSC 3
Course Code: BBA 103
Course Title: Business Economics
Course Outcome: At the end of the course students would be able to-
CO1: Recall the micro and Macro factors of economics affecting the business.
CO2: Understand and apply the tools of economics in business decisions.
CO3: Demonstrate theories of production and cost and their utilities in solving business problems effectively.
CO4: Evaluate the nature of Competition prevalent in Business by elucidating the various market structures.
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SEMESTER- II
Generic Code: DSC 4
Course Code: BBA 201
Course Title: Organizational Behaviour
Course Outcome: At the end of the course students would be able to-
CO1: Understand Fundamental concepts of organization behaviour in achieving the organizational goals effectively.
CO2: Demonstrate various theories and concepts of Motivation, Leadership and group Dynamics for improved organizational performance.
CO3: Explain the concepts of change management as a means to attain organizational effectiveness.
CO4: Associate the relationship between Organizational culture, climate, Morale and conflicts in achieving the organizational effectiveness.
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Generic Code: DSC 5
Course Code: BBA 202
Course Title: Information Technology for Business (Theory and Practical)
Course Outcome: At the end of the course students would be able to-
CO1: Acquire the basic knowledge of computers.
CO2: Understand and apply IT in business operations.
CO3: Demonstrate the various security issues in business operations and protection from IT threats.
CO4: Evaluate and construct IT services to maintain office management.
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Generic Code: DSC 6
Course Code: BBA 203
Course Title: Financial Accounting
Course Outcome: At the end of the course students would be able to-
CO1-Understand the basic concepts of financial accounting.
CO2- Prepare financial statements in accordance with Generally Accepted Accounting Principles.
CO3-Prepare, interpret and analyse the financial position of the business.
CO4-Gain knowledge on various accounting standards at National and International level.
SEMESTER III
Generic Code: DSC 7
Course Code: BBA 301
Course Title: Human Resource Management
Course Outcome: At the end of the course students would be able to-
CO1: Understand the Fundamentals and challenges of Human Resource Management.
CO2: Demonstrate the Concepts of Procurement &Development ofย ย the Human Resources for wise business decisions.
CO3: Illustrate the role of labour relation in sustaining the Healthy Industrial Relations.
CO4:ย Demonstrate the Relationshipย ย among QWL, Organizational culture and Climate in establishing the sound HR policies and Practices.
Generic Code: DSC 8
Course Code: BBA 302
Course Title: Business Statistics
Course Outcome: At the end of the course students would be able to-
CO1: Understand the statistics terminology and importance of data representation in Business.
CO2: Illustrate various measures of central tendency for effective Business decision.
CO3: Demonstrating the forecasting techniques through correlation and Regression analysis for interpreting Business Results.
CO4: Outline the concept and significance of Probability theories and Sampling techniques in acquiring accurate Business results.
Generic Code: DSC 9
Course Code: BBA 303
Course Title: Financial Management
Course Outcome: At the end of the course students would be able to-
CO1: Define key financial terms (e.g., Corporate finance, Time preference for money, working capital, Shareholders etc.) used in Business for prudent Decision making.
CO2: Describe applications of options in financial management.
CO3: Demonstrate the present and Future value and various capital budgeting techniques using the concept of time value/preference for money for solving related business issues.
CO4: Evaluate investments in various sources of finance, working capital and long-term assets.
SEMESTER IV
Generic Code: DSC 10
Course Code: BBA 401
Course Title: Business Law and Ethics
Course Outcome: At the end of the course students would be able to-
CO1: Understand the fundamentals in Business law and itsย ย role of law in an economics political and social context.
CO2: Present the various laws prevailing to consumers to protect them from fraudulent business practices.
CO3: Illustrate the necessary requirements for the establishment and winding up of a company.
CO4: Demonstrate Ethics and value consideration in business for legitimate business operations.
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Generic Code: DSC 11
Course Code: BBA 402
Course Title: Entrepreneurship Development and SME
Course Outcome: At the end of the course students would be able to-
CO1: Understand the importance of entrepreneurs in the society
CO2: Develop and strengthen the entrepreneurial qualities and spirit.
CO3: Demonstrate the concepts in project finance is its necessary element.
CO4: Illustrate the necessary conditions for the growth and development of the SME sector.
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Generic Code: DSC 12
Course Code: BBA 403
Course Title: Market Research
Course Outcome: At the end of the course students would be able to-
CO1: Understand the concept and process of the research in the business environment.
CO2: Illustrate the tools and techniques for exploratory, conclusive and casual research.
CO3: Demonstrate the business research tools in Marketing decision making.
CO4: Integrate the statistical techniques for analysis of research data and report writing.
ย SEMESTER – V
Generic Code: DSE 1
Course Code: BBA 501 (A)
Course Title: Organization Development
Course Outcome: At the end of the course student will be able to-
CO1: Recognize and Understand the fundamentals of Organization development and its relevance in Business world.
CO2: Apply and analyse ย ย various models of change and change processes in organizational context.
CO3: Apply and analyze various OD interventions in organizational context.
CO4: Appraise the Organization development interventions and its suitability to the organizational context.
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Course Code: BBA 501(B)
Course Title: Financial Markets and Services (F)ย
Course Outcome: At the end of the course student will be able to-
CO1: Understand the various financial instruments available in primary and secondary markets and the functions of various regulatory bodies.
CO2: Understand the various financial instruments available in primary and secondary markets and the functions of various regulatory bodies.
CO3: Apply the knowledge in analyzing the features and benefits of Asset/Fund based and Non fund based financial services.
CO4: Apply the practical knowledge in evaluating and measure the mutual funds.
Course Code: BBA 501(C)
Course Title: Brand Management
Course Outcome: At the end of the course student will be able to โ
CO1: Demonstrate knowledge of the nature and processes of branding which can attract customers
CO2: Evaluate the scope of brand management activity to deal to customers.
CO3: Appraise the key issues in managing a brand portfolio and making strategic brand decisions for effective marketing mix.
CO4: Analyse contemporary brand related problems and develop appropriate strategies and initiatives to increase the brand equity.
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Course Code: BBA 501(D)
Course Title: Excel and dashboard for Managers
Course Outcome: At the end of the course student will be able to โ
CO1: Recognize and understand the fundamental functionality of MS Excel.
CO2: Design, compose and employ the use of different chart and plots under MS Excel Dashboard building.
CO3: Create and demonstrate the working of Interactive Dashboards using MS Excel Application.
CO4: Classify different techniques of Reporting, Sharing and Authorizing in MS Excel with regards to Dashboards.
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Course Code:ย BBA 502(A)
Course Title: Performance Appraisal and Counselling (HR)
Course Outcome: At the end of the course student will be able to โ
CO1: Recognize and understand the fundamentals of performance appraisal and its relevance in organizations.
CO2: Apply and analyze various performance dimensions.
CO3: Apply and analyze various appraisal interviews and their barriers.
CO4 Acquireย profound understanding of Counselling types in organizations i.e., Internal and External Provisionsย Impact of organization culture on counselling.
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Course Code: BBA 502(B)
Course Title: Analysis of Investment in Financial Assets (F)
Course Outcome: At the end of the course student will be able to โ
CO1: To understand the concept of risk and the basic concepts in measuring the risks of financial assets
CO2: To develop an understanding and importance of various financial instruments
CO3: To measure volatility in market prices and highlight risk management issues in investment.
CO4: To apply the practical skills in evaluating the risk and returns using statistical tools like Standard Deviation, Range and Coefficient of Range.
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Course Code: BBA 502(C)
Course Title: Retail Marketing
Course Outcome: At the end of the course student will be able to โ
CO1: Understands the strategies of retailers.
CO2: Acquire knowledge on the practices of merchandise management and store layout of retailers.
CO3: Learn the Role and functions of Channels of Distribution are also clearly understood.
CO4: Understand the retail management practices in real world.
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Course Code: BBA 502(D)
Course Title: Graphical Analysis with Tableau
Course Outcome: At the end of the course student will be able to โ
CO1: Understand Tableau Interface & Panes and Implement Visualization Techniques.
CO2: Prepare, Deploy Dashboards and Publish Stories based on Analytical Cases.
CO3: Articulate and illustrate the working of Tables and External Software Integration under Tableau.
CO4: Identify and examine several Performance factors under Tableau and implement seamless graphical analysis.
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Course Code: BBA 503(A)
Course Title: Compensation Management
Course Outcome: At the end of the course student will be able to โ
CO1: Acquire and explore the conceptual Knowledge on compensation system and its dimensions.
CO2: Establish and align pay plans by linking the compensation strategy with HR and Business Strategy.
CO3: Apply techniques for arriving at optimal compensation system.
CO4: Acquire knowledge on administration of employee benefits and services programs.
Course Code: BBA 503(B)
Course Title: Insurance
Course Outcome: At the end of the course student will be able to โ
CO1: understand the role and importance of Insurance and types of Insurance.
CO2: provide a better understanding on IRDA.
CO3: understand the terms in policy documents.
CO4: to understand the concepts of Assignment and Nomination.
Course Code:ย BBA 503(C)
Course Title: Consumer Behaviour
Course Outcome: At the end of the course student will be able to โ
CO1: Identify and explain factors which influence consumer behaviour.
CO2: Demonstrate theย ย knowledge of consumer behaviour can be applied to marketing.
CO3: Display critical thinking and problem-solving skills.
CO4: Understand and apply the dynamics of human behaviour and the basic factors that influence the consumersโ decision process.
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Course Code: BBA 503(D)
Course Title:ย Business Statistics with R Programming
Course Outcome: At the end of the course student will be able to โ
CO1: Install, Code and Use R Programming Language in R Studio Integrated Development Environment to perform basic tasks on Vectors, Matrices and Data frames.
CO2: Describe key terminologies, concepts and techniques employed in Statistical Analysis.
CO3: Conduct and interpret a variety of Hypothesis Tests to aid Decision Making.
CO4 Understand, Analyse, Interpret Correlation and Regression to analyse the underlying relationship.
Course Code: IDC 501
Course Title: Managerial Communication
At the end of the course the students are able to โ
CO1: Understand the communication Process and its vitality in organization Context
CO2: Develop negotiation Skills, Presentation Skills and Interpersonal skills
CO3: Acquire knowledge in Effective Report writing and Media Communication
CO4: Develop Oneself as an efficient and effective professional
SEMESTER-VI
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Course Code: BBA 601(A)
Course Title: Leadership and Change Managementย
Course Outcome: At the end of the course student will be able to โ
CO1: Acquire Conceptual knowledge about leadership and management skills, styles, theories and their effective behaviours in organizational context.
CO2: Develop an understanding of change processes, different methods and models in the process of decision making.
CO3: Demonstrate and develop Critical thinking skills about obstacles to change.
CO4: Acquire Conceptual knowledge about organizational culture and sustaining culture through leadership.
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Course Code: BBA 601(B)
Course Title: Banking
Course Outcome: At the end of the course student will be able to โ
CO1: To understand the concept of banking, the sources and uses of bank funds.
CO2: To develop an understanding about the role and importance of banking and its types.
CO3: To understand the latest innovations in banking system.
CO4: To understand and analyze the banking regulations and evaluate the CRM process in banks.
Course Code: BBAย 601(C)
Course Title: Advertisement and Sales Management
Course Outcome: At the end of the course student will be able to โ
CO1: Acquire the conceptual knowledge in Sales Management.
CO2: Sales Planning and Budgeting.
CO3: Need for distribution channels and managing them.
CO4: Sales Promotion, Sales Distribution.
Course Code: BBA 601(D)
Course Title: Database Management using SQL
Course Outcome: At the end of the course student will be able to โ
CO1: Understand the basic concepts and the applications of Database Systems.
CO2: Gain knowledge pertaining to Relational Database Management Systems, Data Models.
CO3: Apply the basic functions of SQL and construct SQL queries.
CO4: Implement basic techniques of No-SQL.
Course Code: BBA 602(A)
Course Title: Talent and Knowledge Management
Course Outcome: At the end of the course student will be able to โ
CO1: Recognize and understand the fundamentals of talent management and its relevance in organizations.
CO2: Apply and analyze various talent management strategies.
CO3: Apply and analyze various knowledge management strategies in organization.
CO4: Articulate, illustrate, analyze, synthesize and apply theย knowledgeย of principles and frameworks ofย management.
Course Code: BBA 602(B)
Course Title: Risk Analysis and Management
Course Outcome: At the end of the course student will be able to โ
CO1: To gain knowledge on the range of financial and financial related risks facing organizations.
CO2: To understand the approach to risk management through risk identification, risk measurement and management.
CO3: To understand the operational risk and how to manage it.
CO4: To analyze risk assessment and mitigation strategies in specific situations.
Course Code: BBA 602(C)
Course Title: Service Marketing
Course Outcome: At the end of the course student will be able to โ
CO1: Gain knowledge on the range of financial and financial related risks facing organizations
CO2: Understand the approach to risk management through risk identification, risk measurement and management.
CO3: Understand the operational risk and how to manage it.
CO4: Analyze risk assessment and mitigation strategies in specific situations.
Course Code: BBA 602(D)
Course Title: Artificial Intelligence and Machine learning with R
Course Outcome: At the end of the course student will be able to โ
CO1: Understand and implement the concept of Supervised and Unsupervised Machine Learning Techniques.
CO2: Understand and deploy Classification and Regression Models.
CO3: Apply Association Rule Mining and Market Basket Analysis using R Programming.
CO4: Gain knowledge pertaining to Artificial Intelligence and its current trends.
Course Code: BBA 603(A)
Course Title: Employee Relations
Course Outcome: At the end of the course student will be able to โ
CO1: Acquire the conceptual knowledge in theories, Models and policies of employee relations.
CO2: Demonstrate and interpret the union management relations, Disputes and grievance handling to sustain Harmonious relations between management and employees.
CO3: Recognize and develop building Positive Employee Relations and Work Culture.
CO4: Appraise the latest trends to sustain harmonious relations in the organizational context.
Course Code: BBA 603(B)
Course Title: International Finance
Course Outcome: At the end of the course student will be able to โ
CO1: To familiarize with the operations in foreign exchange markets.
CO2: To understand the complexities of managing finance of multinational firms.
CO3: To manage multinational working capital in an efficiently and effectively.
CO4: To get awareness of the different kinds of foreign exchange management techniques including hedging, currency arbitrage etc.
Course Code: BBA 603(C)
Course Title: Customer Relationship Management
Course Outcome: At the end of the course student will be able to โ
CO1: Understand the fundamentals of CRM
CO2: Acquire Skills to build customer relation.
CO3: Understand and develop conceptual knowledge on CRM process.
CO4: Acquire knowledge on CRM structures, Planning and Implementation of CRM.
Course Code: BBA 603(D)
Course Title: Data Visualization Through Power BI
Course Outcome: At the end of the course student will be able to โ
CO1: Articulate and implement Data Transformation and M-Query Design under Power BI.
CO2: Implement and employ the use of different Data Models and Relationships under Power BI.
CO3: Prepare, Deploy and Publish Stories, Dashboards based on Analytical Cases
CO4: Understand and use Power BI software for creating visual charts and plots for easy Data Analysis and Interpretation.