Books authored
Department of BBA
Books authored
2024-2025
- Ms.Tressa Mathew Co-Authored a book title “Exploring Sustainable Practices for Food Delivery App and the Role of Digital Marketing in Shaping Consumer Behavior” published by Envice Publications with ISBN:978-93-6355-673-7 in May 2025.
2022-2023
- B. Indira Priyadarshini Co-Authored a book title “Marketing Management” published by Cosmas Scientific Publications, Chennai with ISBN: 978-81-962332-2-8 in March 2023.
- K. Sucharita Co-Authored a book title “Business statistics” published by Himalaya Publishers, with ISBN: 978-93-5693-262-3 in January 2023.